Metro Detroit is home to a multitude of creative entrepreneurs who are looking to make a name for themselves in the Motor City. With new businesses popping up constantly, it can be difficult for some start-up companies to stand out from the rest. E&Y Insurance Agency has a few areas of interests that all start-up companies should address before opening their doors.
Branding
One of the most important aspects your company should hold is a strong and consistent brand. Your brand speaks volumes about how and why you run your business, and ultimately is the connection between you and your customers. Things that should be incorporated in brand building include a logo, colors, fonts, and typeface, along with aligning your company’s vision, morals, and goals.
Website
Once you have your brand in tact, it is time to start spreading the word. There are few businesses that do not have websites, and those that do, see far more traffic and success with their customers. Don’t assume your website needs to be extensive, but it should answer and address any questions a customer would have about your company (think: who, what, where, when, why, and how). Make sure to include an events page and blog to engage with your customers on what happenings are occurring within your business.
Social Media
Start utilizing social media platforms, such as Facebook and Twitter, early on, in order to start a dialogue with your potential customers. These profiles should be kept simple, and include links back to your website and blog. Social media areas are great for announcing specials, new products, and giveaways. Likewise, engage in other blogs of interest for your company. Leave meaningful comments, and avoid pushing your product.
Public Relations
In order to connect with your audience, you also need to physically interact with them. Engage with your local newspapers, radio programs, and public social marketing events that will help spread the word about your company. Any public relations effort that can help boost your name is a step in the right direction.
Networking
Business success is all about who you know, so start meeting people! With professional sites such as LinkedIn and joining industry associations and meet-ups, you can create a strong network of professionals that will aid you in long-term financial success.
Databases
It is important to keep track of your customers from the very beginning of their interaction with you and your company. It is easier and more cost effective to keep customers coming back to you, than to constantly try and attract new ones. By holding onto your customer information in a database, you can cater your company to their spending and daily habits, ensuring your success.
For more tips for small businesses looking to make a strong name in Metro Detroit, call E&Y Insurance Agency today! (248) 362-1313
